That so many diseases, major and minor, should be related to smoking is one of the most astonishing findings of medical researching this century…less astonishing than the fact that so many people have ignored it. —Sir Richard Doll, 1912–2005
Tobacco transnationals minimize the dangers of smoking in powerful advertising that goes round the globe, while health agencies and institutions strive to counter these media messages on shoestring budgets—an astounding asymmetry that endangers the health of millions.
